El Jolgorio represents sixteen different families, working in ten different regions of Oaxaca, Mexico, each with its own special story. Every bottle is hand-marked with the specific details of each batch, to truly connect the drinker with the family behind the expression.
In 2017, the team behind the brand realized that certain varieties of agave would be extremely limited and they would only be able to make them available once per year (if at all). They began packaging these rare editions in black bottles to set them apart from the other releases.
The artwork on the first 8 releases was created by Alejandro Peña (Espadin, Pechuga, Tobala, Cuixe, Madrecuixe, Tepeztate, Barril and Mexicano). The next 5 labels were created by Asis Cortes (Arroqueno, Jabalin, Coyote, Tobaxiche, and Cenizo) and the Sierrudo artwork was created by Alberto Almánza.
